This branding and packaging design was developed for Malawi Fruit Company whose aim is to increase economic development and support local farmers in Malawi through the production of guava juice. The visual design appeals to a traditional Malawian aesthetic while expressing a move towards a modern economy. The logo adapts well in different contexts. The secondary mark serves as an abstracted form of the primary mark and resembles a traditional African mask.
I was responsible for:
* package design
* brand/identity design
* background illustration
* printing
* mockup
